Geomarketing Driving Customers to Your Location
The hottest trend in brand communication is GEOservices – using location-based data to efficiently link consumers to products or services.
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Getting Ready for Generation Z
Over the past few years, marketers across all industries and categories have become obsessed with Millennials and figuring out how to market to them.
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5 Tips for Creating Winning Data-Driven Marketing Communications
If it was easy to convert consumer data into relevant marketing messages customized to individual recipients, everyone would be doing it.
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Highlights from the 2017 DMA Fact Book: Leveraging Data to Improve the Customer Experience
Each year, the Direct Marketing Association (DMA) publishes its Statistical Fact Book.
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Enhanced Printing Effects Are More Accessible Than Ever!
Printed materials that capture a recipient’s attention with enhanced effects that go beyond four color printing are becoming easier to produce.
Read MoreCES 2017: The Smart, Connected World Around Us
Connectivity of devices to the cloud has been a focal point of CES for a number of years as the largest annual gathering for innovation in technology is flooded with the latest and greatest in sci-fi-like product showcases.
Read MoreMeeting the Data Challenge in 2017
As we move into 2017 and beyond, data-driven marketing will get bigger, better, and more integrated into the consumer experience.
Read MoreRefreshing Color of the Year for New Beginnings in 2017
Symbolic of new beginnings, Pantone’s pick for the 2017 Color of the year is a fresh and zesty yellow-green shade called Greenery (PANTONE 15-0343 Greenery).
Read MoreFive Strategies for More Holiday Sales
There’s less than 5 weeks until Christmas and retailers have kicked their holiday marketing strategies into full gear. With Black Friday fast approaching, many consumers have already started shopping.
Read MoreNavigating the Customer Journey
Historically, as marketers, we’ve had a relatively straightforward task—to fill the sales funnel and keep prospects moving through it. The path was somewhat linear.
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