The proverbial concept of “doing more with less” is a beautiful thing, but doing more with the same may be a more appropriate target for today’s marketing executives.

We launch into 2018 excited to start a new year and ready to help support in the navigation of our ever-evolving environment of marketing.

Oh, the pains of year-end planning and budgeting for the coming year! Fresh in the minds of every marketer, so it’s important to remember the value of technology as it relates to supporting the management and planning of marketing.

As a consumer it might be too early to even mumble words like turkey or Black Friday—let alone Santa or holiday sales. As a marketer, though, you know it’s never too soon to start thinking about your holiday promotions.

The practice of local marketing, also called “neighborhood marketing,” is not new, but innovations in technology are enhancing its success to target and attract local customers. While many businesses are focusing on online channels (e.g.

The hottest trend in brand communication is GEOservices – using location-based data to efficiently link consumers to products or services.

Over the past few years, marketers across all industries and categories have become obsessed with Millennials and figuring out how to market to them.