The Moment of Truth: The Power, Value, and Role of POP Displays
It’s every retail marketer’s aspiration. Combining the right message at the right place, at the right time, and at the right consumer moment to initiate a purchase.
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Marketing Across Generations
Whether you are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding your customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs.
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One Really Big Show!
GlobalShop 2018. Did you attend the show held in Chicago last month? We find that most marketers did. GlobalShop focuses on innovation and ideation solutions for retail businesses.
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Reduce Complexity to Improve Your Marketing Effectiveness
The proverbial concept of “doing more with less” is a beautiful thing, but doing more with the same may be a more appropriate target for today’s marketing executives.
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5 Marketing Trends for 2018 that are Top of Mind for Tukaiz
We launch into 2018 excited to start a new year and ready to help support in the navigation of our ever-evolving environment of marketing.
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Inventory Transparency Could Make for a Better Year End!
Oh, the pains of year-end planning and budgeting for the coming year! Fresh in the minds of every marketer, so it’s important to remember the value of technology as it relates to supporting the management and planning of marketing.
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The Marketing Power of Hyperlocal Communication
All organizations seek to maximize the results of their marketing messages. In today’s rapidly evolving marketplace, we now have a wider variety of digital and traditional media types to choose from than ever before.
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Simple Ideas for Increasing In-Restaurant Sales This Holiday Season
As a consumer it might be too early to even mumble words like turkey or Black Friday—let alone Santa or holiday sales. As a marketer, though, you know it’s never too soon to start thinking about your holiday promotions.
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3 Trends in Retail Worth Taking Note
The $22 trillion global retail market is a major power source of the world’s economy and a leader in marketing trends. The industry is an important one for all marketers to watch.
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Unlocking Local Marketing Power with Signage
The practice of local marketing, also called “neighborhood marketing,” is not new, but innovations in technology are enhancing its success to target and attract local customers. While many businesses are focusing on online channels (e.g.
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