The conversation that begins “We need to find ways to add value to our print communication…” often ends with a brainstorming session that produces results focused merely on enhancing way in which things are printed.
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It’s every retail marketer’s aspiration. Combining the right message at the right place, at the right time, and at the right consumer moment to initiate a purchase.
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Whether you are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding your customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs.
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GlobalShop 2018. Did you attend the show held in Chicago last month? We find that most marketers did. GlobalShop focuses on innovation and ideation solutions for retail businesses.
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The proverbial concept of “doing more with less” is a beautiful thing, but doing more with the same may be a more appropriate target for today’s marketing executives.
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We launch into 2018 excited to start a new year and ready to help support in the navigation of our ever-evolving environment of marketing.
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Oh, the pains of year-end planning and budgeting for the coming year! Fresh in the minds of every marketer, so it’s important to remember the value of technology as it relates to supporting the management and planning of marketing.
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All organizations seek to maximize the results of their marketing messages. In today’s rapidly evolving marketplace, we now have a wider variety of digital and traditional media types to choose from than ever before.
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As a consumer it might be too early to even mumble words like turkey or Black Friday—let alone Santa or holiday sales. As a marketer, though, you know it’s never too soon to start thinking about your holiday promotions.
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The $22 trillion global retail market is a major power source of the world’s economy and a leader in marketing trends. The industry is an important one for all marketers to watch.
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