The digital revolution did not change the rules of marketing; companies have been vying for visibility since ancient Egyptians placed posters made from papyrus on marketplace walls.

Mobile and web development have been increasing in their capabilities steadily every year. As new technologies are continually being created, it’s important to stay on top of the trends that are becoming more relevant.

What do you do when you are asked to be part of an iconic Chicago holiday institution? Well, you jump at the chance quicker than “you know who” goes up the chimney.

According to a 2018 McKinsey & Company study, the subscription e-commerce market has ballooned from $57 million in 2011 to $2.6 billion in 2016.

Today’s world is filled with visual content: digital; mobile; print; the variety is endless. We are bombarded with images more than we can even process, so much so that we can’t possibly pay attention to all of it.

The conversation that begins “We need to find ways to add value to our print communication…” often ends with a brainstorming session that produces results focused merely on enhancing way in which things are printed.

It’s every retail marketer’s aspiration. Combining the right message at the right place, at the right time, and at the right consumer moment to initiate a purchase.

GlobalShop 2018. Did you attend the show held in Chicago last month? We find that most marketers did. GlobalShop focuses on innovation and ideation solutions for retail businesses.