For the past several years, businesses of all sizes have focused on engaging consumers with sophisticated digital marketing campaigns, but marketers are now rethinking their strategies and incorporating more print in the communication mix.Read More
2016: The Year of the Customer Experience
We covered the importance of customer experience in a previous blog, but today we’re going to take things a step further by declaring 2016 as “The Year of the Customer Experience.
On February 25, 2015, the Harvard Business Review published an article entitled Why the Print Catalog is Back in Style. According to the article, the Great Recession caused retailers to examine their expenditures more closely.Read More
Gone are the days when adding a few keywords and links to your Website and purchasing a few Google Adwords passed for search engine optimization (SEO).Read More
The customer experience is the sum of all experiences that a customer has with a supplier of goods and/or services over the duration of the relationship with that supplier.Read More
Customer data is at the heart of today’s successful marketing initiatives, and many marketers would say that it’s critical to success.Read More
Marketers of all sizes are trying to build brand awareness. One highly-leveraged technique is getting celebrity brand endorsements… but not everyone can afford Michael Jordan, Kim Kardashian, or Ashton Kutcher.Read More
The Evolution of Commerce: Highlights from the 2015 DMA Statistical Fact Book
In April, the Direct Marketing Association (DMA) released its 2015 Statistical Fact Book, a compendium of marketing research and trends.
Last week, Apple held its annual Worldwide Developers Conference (WWDC), an event for the company to showcase new and updated products.Read More
Since Albert Einstein’s theory of relativity and the discovery of space-time, the world’s idea of reality has been fast evolving beyond what can be seen and touched.Read More