Request Info

Answering the Million-Dollar Question

It’s a million-dollar question with no surefire answer: How do you create direct mail that your audience will a) open, b) read, and c) respond to? While there is no magic formula, a marketing campaign can be dissected into six critical compone

Read More

Why Direct Mail Works!

Direct mail works in today’s market for a very simple reason—it can be tested. If marketers develop a direct mailer with a poorly executed idea, it doesn’t take long to figure out that it flopped.

Read More

CMO Council Provides 2008 Outlook

Today’s CMOs (Chief Marketing Officers) face one of the most precarious jobs in the C-suite. According to Spencer Stuart, the average tenure for a CMO is just 23 months, and only 1 in 10 keep their jobs for more than three years.

Read More