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Why Direct Mail Works!

Direct mail works in today’s market for a very simple reason—it can be tested. If marketers develop a direct mailer with a poorly executed idea, it doesn’t take long to figure out that it flopped.

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CMO Council Provides 2008 Outlook

Today’s CMOs (Chief Marketing Officers) face one of the most precarious jobs in the C-suite. According to Spencer Stuart, the average tenure for a CMO is just 23 months, and only 1 in 10 keep their jobs for more than three years.

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