Developed a marketing management software platform and production process, allowing Frito-Lay to maximize their Regional marketing dollars and efforts
Tukaiz has built a proprietary online marketing management system and production process for Frito-Lay, that serves as a convenient and centralized system for regional marketing members and agency teams to manage and order custom POP/POS materials. This platform helps to sustain brand consistency, provide increasingly relevant messaging and targeted marketing communications to support Frito-Lay within each of their marketing initiatives.
Our print-on-demand system for Frito-Lay not only helps to reduce cost, but the print production process put in place eliminates production inefficiencies, with a convenient and easy online ordering process, ultimately increasing speed to market. Our in-house creative team, agenz, has a strong understanding of the Frito-Lay brand, and is also a resource for supplementing Regional marketing campaigns and programs.
With our marketing management platform, our clients can…
- Site usage
- Order status
- inventory levels
- Demand by product
- Product seasonality
- Effectiveness of creative by campaign