With the introduction of the first ever Hidden Scar™ Market Development Program for Invuity customers, breast surgeons were able to provide the best clinical outcome and equally positive aesthetic results for their patients.
LAUNCHED A SUCCESSFUL MARKETING CAMPAIGN FOR INVUITY’S FIRST WOMAN’S HEALTH INITIATIVE.
Tukaiz collaborated with Invuity® to develop the first ever Hidden Scar™ Market Development Program. This innovative program was aimed to advance the surgical treatment of breast cancer by raising awareness about the clinical, psychological and aesthetic benefits of Hidden Scar™ Breast Cancer Surgery among qualifying patients. Campaign results include 16,000+ website page views, a 200% increase in November/December 2015, inclusion in 4 media articles and 2 patient testimonials.
- Created overall awareness and educated patients of the advanced surgical approaches available.
- Established a Hidden Scar™ Certified Surgeon’s program. Surgeons that successfully completed Invuity’s Hidden Scar™ Training Course and preformed five Hidden Scar™ cases using Invuity’s technology, earned a Hidden Scar™ Certification and were prominently recognized on Invuity’s consumer-facing website.
- Hospitals and Health Systems that partnered with Invuity to implement the Hidden Scar™ Program earned the Center of Excellence distinction.