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With the introduction of the first ever Hidden Scar™ Market Development Program for Invuity customers, breast surgeons were able to provide the best clinical outcome and equally positive aesthetic results for their patients.

LAUNCHED A SUCCESSFUL MARKETING CAMPAIGN FOR INVUITY’S FIRST WOMAN’S HEALTH INITIATIVE.

Overview:

Tukaiz collaborated with Invuity® to develop the first ever Hidden Scar™ Market Development Program. This innovative program was aimed to advance the surgical treatment of breast cancer by raising awareness about the clinical, psychological and aesthetic benefits of Hidden Scar™ Breast Cancer Surgery among qualifying patients. Campaign results include 16,000+ website page views, a 200% increase in November/December 2015, inclusion in 4 media articles and 2 patient testimonials.

Strategy Development:

  • Created overall awareness and educated patients of the advanced surgical approaches available.
  • Established a Hidden Scar™ Certified Surgeon’s program. Surgeons that successfully completed Invuity’s Hidden Scar™ Training Course and preformed five Hidden Scar™ cases using Invuity’s technology, earned a Hidden Scar™ Certification and were prominently recognized on Invuity’s consumer-facing website.
  • Hospitals and Health Systems that partnered with Invuity to implement the Hidden Scar™ Program earned the Center of Excellence distinction.

Creative & Print Production: