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Environmailism: Part 1

The USPS very recently submitted a carbon-neutral direct mail piece printed on FSC Certified Paper . It was produced by Sandy Alexander, which purchases 100% wind-generated electricity to power its manufacturing and office operations.

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Mail: Just the Facts

While the Internet is viewed as a cheaper and easier way to reach audiences, marketers continue to view traditional, well-executed direct mail campaigns as the most effective way to attract key prospects and customers…

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