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Adding Value by Augmenting Print Reality

The conversation that begins “We need to find ways to add value to our print communication…” often ends with a brainstorming session that produces results focused merely on enhancing way in which things are printed.

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Marketing Across Generations

Whether you are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding your customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs.

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One Really Big Show!

GlobalShop 2018. Did you attend the show held in Chicago last month? We find that most marketers did. GlobalShop focuses on innovation and ideation solutions for retail businesses.

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Inventory Transparency Could Make for a Better Year End!

Oh, the pains of year-end planning and budgeting for the coming year! Fresh in the minds of every marketer, so it’s important to remember the value of technology as it relates to supporting the management and planning of marketing.

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3 Trends in Retail Worth Taking Note

The $22 trillion global retail market is a major power source of the world’s economy and a leader in marketing trends. The industry is an important one for all marketers to watch.

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Unlocking Local Marketing Power with Signage

The practice of local marketing, also called “neighborhood marketing,” is not new, but innovations in technology are enhancing its success to target and attract local customers. While many businesses are focusing on online channels (e.g.

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