Be Seen
Marketing messages are everywhere, but shoppers are smart and tune out much of the clutter. However, a well thought-out point-of-purchase display can allow a brand to be seen and lead a consumer to take a second look.
The advantages of point-of-purchase marketing include:
|
|
|
|
|
|
Placement
Advertising can be located almost anywhere—in stores, next to merchandise, at checkout counters…even suspended from the ceiling. Unique placements allow brands to capture attention and express creativity.
|
|
|
|
|
|
Targeted
It can be situated to reach a clearly defined consumer target closest to the time of purchase in order to be most effective.
|
|
|
|
|
|
Effective
Place-based advertising directly affects incremental sales, multi-unit sales and can influence buyers to try a new brand.
|
|
|
|
|
|
Influential
Point-of-purchase gives retailers the opportunity to influence and reinforce consumer awareness in a competitive market.
|
|
|
|
|
