Businesses of all sizes have focused on engaging consumers with sophisticated digital marketing campaigns, but marketers are now rethinking their strategies and incorporating more print into the communication mix.
The reason: print delivers results.
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80% of consumers studied reported spending a minute or more reading direct mail
28% spent at least two minutes reading
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1/3 of consumers studied read direct mail over email
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34% read direct mail and email with equal frequency
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The statistics* speak for themselves and the case for leveraging print in the media mix is clearly compelling. Print is an effective marketing tool for many reasons. It can compel recipients to act, attract new customers, increase customer loyalty, boost brand awareness, reactivate dormant accounts, and deliver profitable results. Printed communications are a tried and tested media; a staple marketing technique for companies of all shapes and sizes.
*Statistics from InfoTrends’ Direct Marketing Production Printing & Value Added Services: A Strategy for Growth
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