Tuesdays with Tukaiz

Focusing on winning new prospects might seem more appealing or potentially lucrative than putting in the hard work to secure the loyalty of your existing customers, but research has consistently shown that new customer acquisition requires 5 to 25 ti

According to a 2018 McKinsey & Company study, the subscription e-commerce market has ballooned from $57 million in 2011 to $2.6 billion in 2016.

Today’s world is filled with visual content: digital; mobile; print; the variety is endless. We are bombarded with images more than we can even process, so much so that we can’t possibly pay attention to all of it.

The conversation that begins “We need to find ways to add value to our print communication…” often ends with a brainstorming session that produces results focused merely on enhancing way in which things are printed.

It’s every retail marketer’s aspiration. Combining the right message at the right place, at the right time, and at the right consumer moment to initiate a purchase.

Whether you are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding your customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs.

GlobalShop 2018. Did you attend the show held in Chicago last month? We find that most marketers did. GlobalShop focuses on innovation and ideation solutions for retail businesses.