NACHO FRIES
The introduction of Nacho Fries was the highest grossing LTO launch in Taco Bell history!
CHALLENGE
Find a uniquely Taco Bell way to introduce Nacho Fries to the world through digital menu board communications that aligns with overall campaign strategy and core creative.
Solution
From the big screen to the menu, we are taking over the fry game! A never seen before cinematic premiere of fries executed through a full menu takeover of deliciously seasoned fries followed by critics’ reviews of the menu.
53
Million Orders Included Nacho Fries
1%
Same-Store Sales Increase in Q1
33%
1 in Every 3 Orders included Nacho Fries
DIGITAL MENU BOARDS
As an integrated partner between Taco Bell and their digital menu board technology provider, we have redefined the ordering experience for guests. Through visual storytelling and product feature enhancements, our creative support works to maximize the efficiencies of technology while leveraging an opportunity to engage with guests.
A TRUSTED PARTNER OF TACO BELL FOR 30+ YEARS!
IMAGING, RETOUCHING & COLOR CORRECTION
Leveraging a digital proofing workflow to collaborate with Taco Bell, our experienced retouching staff carefully crafts and refines food photography to deliver the highest quality and consistency in restaurant merchandising and menus. We then carry this craft into our heritage in prepress by building all print ready art for Taco Bell’s promotional efforts.
PRINT PRODUCTION
Due to our commitment to quality and expertise in color, Tukaiz has long been a preferred vendor of Taco Bell for print production. As a leading producer of merchandising materials found in restaurants, we pride ourselves on the impact our work has on the guest experience in Taco Bell restaurants nationwide.
