Trinchero
Over the course of 70 years, Trinchero Family Estates have grown to encompass some of most-sought after vineyards in Napa which produce a portfolio of more than 50 global wine and spirits brands. The knowledge of the pride and dedication it takes to keep a family-run business like that going for decades, gave us a deeper understanding of the brand. Our two companies’ combined passion for what they do has help to establish a long fruitful partnership.
CHALLENGE
Make it easier for Trinchero brands to communicate, facilitate and distribute multiple programs across numerous wine brands all while maintaining a high-standard of quality.
Solution
Utilize our proprietary technology platform, Backstage, to house all of the brand assets, product information integrated with the field and distribution data to provide a single source for the Trinchero brand to manage all marketing initiatives. The integration of Backstage to print and fulfillment creates virtually seamless production and distribution.
Control Brand Identity
In a challenging industry to maintain brand consistency, due to the guerrilla marketing style of retailers and distributors, Backstage enabled Trinchero to provide access to the tools needed on a local level, while maintain a consistent look and feel for each brand.
Increase Speed to Market
For alcohol distributors in state-owned and price governed states, distributors live and die on service. For Trinchero, Backstage offered a solution to this very challenge for distributors, a centralized resource that enabled distributors and retailers to build customized promotions and order on the spot. Immediate support and expedited production delivered the competitive advantage needed!
